Activations

McCain Activation

Their need

McCain sought to boost the visibility and rotation of its Super Crisps, Super Wedges, Savoury Wedges, Straight Cut, and Crinkle Cut lines in major supermarkets across Trinidad & Tobago, strengthening the brand’s presence through direct consumer activations.

How did we do it?

Penta executed a strategic activation in high-traffic locations, covering Xtra Foods, Tru Valu, and Massy Stores. A commercial experience was developed focused on connecting shoppers with the McCain portfolio through:

In-store demonstrations to encourage immediate purchase.
Simultaneous presence across multiple supermarkets, boosting the brand’s reach.
Promotion of the full product portfolio, highlighting its different formats and uses.

The result was a significant boost in brand visibility and a direct connection with consumers, reaffirming McCain’s preference in the local market.