Activations

Gaming Expo – Flamin’ Hot

Their need

The client’s objective for the Doritos Dinamita activation at the Guatemala Gaming Expo was to create an interactive and memorable experience that connected with young adults, their target audience, through entertaining and dynamic activities that reflected the brand’s personality.

How did we do it?

Para lograrlo, se diseñó un stand de 6×6 metros con cuatro estaciones de juego distintas: To achieve this, a 6×6-meter booth was designed with four different gaming stations:

Gaming computers for PC video game competitions.
Physical agility station, offering interactive challenges that encouraged movement and skill.
Car simulator, which allowed participants to experience the excitement of racing.
Consola PS5, con juegos populares para atraer a los asistentes y mantener la participación.

During the activation, young adults actively participated in the different stations while receiving sampling bags of Doritos Dinamita, reinforcing the product’s presence. In addition, many took home tote bags with the brand’s logo, promoting visibility and brand recall beyond the event.

In summary, the activation aimed to entertain, engage the audience, and strengthen the connection with the brand through interactive experiences and giveaways that created a positive and tangible memory of Doritos Dinamita.