{"id":242851,"date":"2026-03-04T10:00:49","date_gmt":"2026-03-04T15:00:49","guid":{"rendered":"https:\/\/pentamarketingagency.com\/?p=242851"},"modified":"2026-04-13T11:55:53","modified_gmt":"2026-04-13T16:55:53","slug":"culture-is-the-strategy-penta-goes-global-through-wpi","status":"publish","type":"post","link":"https:\/\/pentamarketingagency.com\/en\/cultura-de-exportacion-penta-se-globaliza-con-wpi\/","title":{"rendered":"Culture Is the Strategy: Penta Goes Global Through WPI\u00a0"},"content":{"rendered":"

The alliance turns cultural expertise into global opportunity, unlocking access to the U.S., Latin America, and the Caribbean for global brands in 2026 as Hispanic buying power approaches 2.8 trillion dollars.<\/h4>\n\n\n\n
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Miami, FL <\/strong>- One vision. Multiple regions. Real business impact. Penta Experiential Marketing is now part of Worldwide Partners: the world\u2019s most collaborative independent agency network, unlocking access to more than 50 countries across the globe.<\/p>\n\n\n\n

Founded by Colombian entrepreneur Camilo Caicedo<\/b> in 1998, Penta was built to bridge cultures, markets, and opportunities across the Americas and the Caribbean. From Miami, one of the most powerful gateways between North and Latin America, the agency has helped multinational brands unlock new markets, activate new destinations, and grow across borders with confidence.<\/p>\n\n\n\n

Joining Worldwide Partners expands that reach even further. With more than 90 independent agencies across 50+ countries, WPI connects entrepreneurial firms around the world, creating global scale without sacrificing agility.<\/p>\n\n\n\n

For Penta, this isn\u2019t about becoming bigger. It\u2019s about becoming more powerful for the brands we serve. For events, brand activations, DMC services and incentive programs.<\/strong><\/p>\n\n\n\n

Multinational companies today need more than execution. They need cultural intelligence. Regional nuance. Speed. A partner who understands how to operate seamlessly across the United States, the Caribbean, Central America, and South America\u2026 and now, through WPI, across the globe.<\/p>\n\n\n\n

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\u201cIndependence gives us flexibility. Culture gives us perspective. Together, they give our clients an advantage,\u201d said Camilo Caicedo, Founder & CEO of Penta. \u201cWe built Penta to unlock markets across the Americas. Now, we\u2019re unlocking the world.\u201d<\/strong><\/p>\n<\/div>\n\n\n\n

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According to the Selig Center for Economic Growth, Hispanic buying power in the U.S. is projected to reach $2.8 trillion by 2026, while NielsenIQ estimates multicultural consumers represent nearly $7 trillion in spending power. The scale of this growth underscores the importance of culturally intelligent, cross-border brand engagement across the Americas.<\/p>\n\n\n\n

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A Latino-founded agency. A multicultural foundation. A global platform. \n\nUnlocking the world, without losing our roots.<\/h2>\n\n\n\n
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