activaciones
eventos
Incentives
penta experiencias
eventos
híbridos
virtuales
Success story
Services
Penta Experiences
Your need
Mastercard, as the official sponsor of the UEFA Champions League, aimed to maximize its impact and connect more deeply with consumers by leveraging the excitement of the tournament. The goal was to offer exclusive experiences that highlighted the value of being a Mastercard user, in collaboration with BCR.
How did we do it?
We developed interactive activities and exclusive prizes that allowed Mastercard users and BCR customers to experience the excitement of the UEFA Champions League up close. Through events, raffles, and activations both online and in-store, we strengthened the brand’s presence and increased audience engagement.
