Every day, advertising and communication teams rack their brains searching for new strategies to connect with their clients and audiences. This happens because they have become aware of the demands of the public. New generations have grown tired of traditional advertising—long ad spaces that only serve to bore the audience, leading to channel switching, app closures, and desperate clicks to skip irrelevant and uninteresting ads.
Amidst the overwhelming amount of traditional advertising, in-person events have taken center stage in marketing. They offer the perfect opportunity to connect with our audience in a different, direct, and creative way.
According to a study by Bizzabo, 80% of meeting experts claim that in-person events are the most powerful marketing channel for their companies. Their experience has shown that the impact of B2B conferences and physical activations creates a very strong emotional connection with consumers
In-person events offer a myriad of intriguing opportunities to connect, including the chance to involve the customer in the experience. Creating personalized moments where attendees can see, touch, smell, hear, and feel are essential elements for generating unforgettable experiences in the memories of our consumers.
Giants like Apple, Amazon, Facebook, and Google allocate significant portions of their marketing budgets to in-person events, as they consider them the perfect medium for making a powerful and winning product introduction. These events provide an opportunity for consumers to experience their services firsthand and connect deeply with the brand's essence and sentiment.
By: Penta Editorial Team.
