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For the launch of Kellogg's new 2020 platform, we created a special space to welcome the staff: a tunnel of memories where employees could observe the transformations of the brand's cereal characters, as well as various videos and publications from the company's early days.
How did we do it?
At the end of the platform presentation, we gave attendees a small snack featuring various Kellogg's products and invited them to visit the Pringles Gaming Booth, where they could play the new FIFA 20 and enjoy a virtual experience.
