Experiential marketing,
Incentives & Destination Management
#8 IN RANKING
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Once again in the Top South Florida advertising agencies for 2025
WE ARE IN THE TOP 2,505
Inc. 5000
For the second consecutive year, we have been included in the prestigious Inc. 5000 list.
NOW WE ARE GLOBAL.
NOW WE ARE WPI.
Regional agency with a
local spirit
Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.
United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador
Reasons that set us apart
Single Point of Contact (SPC). Offices and local team in 14 countries.
Continuous and personalized support before, during, and after.
Over 27 years delivering on our promises to the biggest brands.
Multicultural teams with local market knowledge (bilingual).
Events
Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.
Xiaomi 15T Series Launch
During the experience, attendees explored the device firsthand, discovering its features, testing its performance live, and receiving valuable sales tips from an expert speaker to enhance their conversations with customers at the point of sale.
CoopeAnde Masterard
An event for 170 VIP clients of CoopeAnde Mastercard, aimed at strengthening relationships and creating the perfect setting to offer travel packages to the Spanish Vendimia, available for purchase with Mastercard.
SME Business JetBlue BPPR
Mastercard, JetBlue, and Banco Popular de Puerto Rico needed a memorable launch event for their SME Business card—one that captured the spirit of travel embedded in the product’s value proposition. The goal was to create an immersive experience that highlighted key benefits of the alliance, emotionally engaged attendees, and reinforced the brand narrative.
Viewing Parties
Through 4 simultaneous viewing parties, we brought the excitement of football to three countries with execution across Central America.
Our clients were able to offer unique and vibrant experiences, connecting fans with the magic of the UEFA Champions League, bringing the thrill of football closer to hundreds of customers.
Internal Launch of Chocopop
Hybrid event for the official presentation of the new product to the sales team in four key cities.
Bogotá: 280 attendees.
Medellín: 120 attendees.
Cali: 100 attendees.
Pereira: 90 attendees.
Each immersive event featured interactive activations that allowed attendees to experience and try Chocopop firsthand, accompanied by audiovisual production, thematic decoration, and customized materials, ensuring a memorable experience for the sales team.
Tasting stations, gamification dynamics, and training sessions were implemented to strengthen product knowledge and its value proposition.
Activations & Promotions
Sampling and experiences at the point of sale
Gente con inDrive
In Medellín and Cartagena, together with local artists, a mural was created to honor the most righteous Colombians: individuals nominated by the inDrive user community in each city. Along with BTL activations, the community was invited to the unveiling event of the murals, which was attended by the honorees, influencers, and brand spokespeople.
Lipton
Events at Cayalá Mall, Puerto San José, and Super 24 Escuintla.
14% increase in sales at the point of sale.
22.7% increase in social media interactions with the brand.
Lipton brand activation at multiple sales points, generating interactions with customers who participated in the activity and shared them on the brand's social media.
Shield
Energizer aimed to strengthen the visibility of its Shield line and drive direct interaction with consumers at key points of sale in Trinidad and Tobago. The challenge was to educate consumers about the product, encourage testing, and capture attention in highly competitive environments, with varying traffic patterns and product availability.
Step up to the ArmorAll podium
Penta Marketing was responsible for the design and execution of the activation, creating a unique experience for attendees. We set up an F1 simulator, allowing people to feel the speed, and an interactive setup where participants could compete to change a tire in the shortest time possible. This setup also served as a product display, maximizing its functionality. Additionally, the client provided promotional products that were given to participants with purchases, helping strengthen the relationship with consumers and effectively promoting their products.
Virtual and Hybrid Events
2D events
We create digital and multimedia spaces that turn any type of event into a unique experience.
Immersive events / metaverse
Penta has its own world in the metaverse and has hosted over 500 events in it through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.
Online / offline experiences
We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.
Live streaming
We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.
Santo Tomás University
During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.
Ephemeral architecture
Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)
2025 Auto Show
Render
Reality
Project executed in Colombia
Daikin
Render
Reality
Project executed in the Dominican Republic
Doritos
Render
Reality
Project executed in Panama, Costa Rica, Honduras, Guatemala, and El Salvador.
Payments to third parties globally and in record time
International, secure, and customizable
Simplifying and streamlining payment management for our customers.
Efficient payments to providers among our customers.
Partnerships with local and regional businesses
Penta loyalty,
incentives and rewards
Audiences
Sales force (Internal and external).
My client's customers (Sales channels)
Internal employees (Internal HR departments)
A winning
program
Customized plans
Web and App version
Many redemption options in all countries
Implementation across all of the Americas
Physical or digital cards (within 48 hours for global use)
Physical awards
Partnerships with local and regional businesses
Memorable experiences and trips
Attractive digital and physical rewards
Benefits Club
Key Products and Experiences
Mastercard Global Incentive Solutions
Regional agency with a
A
International, secure, and customizable
Denominations: $5 to $10,000 USD
Use: Physical and online stores
Reloadable or non-reloadable
Added to wallet
Customizable: Name + logo (requires authorization)
Delivery: 6-8 days / 13-15 days if customized
Costs: Issuance, customization, and shipping based on volume
B
Giftcard Digital Mastercard
Denominations: $5 to $1,000 USD
Use: Online and physical (via wallet)
Digital delivery via SMS or email (1-3 days)
No shipping costs
Customizable with name
Not customizable with logo
Costs based on volume and validity
Our customizable platform
We tailor your plan according to the indicators and KPIs.
We customize the catalog with local and regional businesses.
Instant point system and shopping carts
Consult and modify data and reports in real time
Accessibility by country and language
Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):
Digital
Website Design And Management
E-Mail Marketing
We invite you to work together
Speak with an advisor
Tell us about your project, and one of our advisors will show you a new world of possibilities.