Experiential marketing,
Incentives & Destination Management
#8 IN RANKING
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Once again in the Top South Florida advertising agencies for 2025
WE ARE IN THE TOP 2,505
Inc. 5000
For the second consecutive year, we have been included in the prestigious Inc. 5000 list.
NOW WE ARE GLOBAL.
NOW WE ARE WPI.
Regional agency with a
local spirit
Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.
United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador
Reasons that set us apart
Single Point of Contact (SPC). Offices and local team in 14 countries.
Continuous and personalized support before, during, and after.
Over 27 years delivering on our promises to the biggest brands.
Multicultural teams with local market knowledge (bilingual).
Events
Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.
Mastercard
Mastercard booth at the Jamaica Table Talk Food Awards
SME Business JetBlue BPPR
Mastercard, JetBlue, and Banco Popular de Puerto Rico needed a memorable launch event for their SME Business card—one that captured the spirit of travel embedded in the product’s value proposition. The goal was to create an immersive experience that highlighted key benefits of the alliance, emotionally engaged attendees, and reinforced the brand narrative.
Lanzamiento de Novacutan
Penta developed a strategic launch for Novacutan Bio Pro with the goal of positioning it as an innovative and disruptive biostimulator in the aesthetic medicine market. The experience brought together 160 dermatologists and aesthetic physicians from Bogotá, Medellín, and Cali for a premium event focused on regenerative science and healthy aging, complemented by a live broadcast that extended the reach of the presentation.
An experience designed to strengthen relationships
Penta handled the full management of the event, selecting the Amaral restaurant at the Intercontinental Polanco Hotel, known for its high-end cuisine and exclusive atmosphere. Penta coordinated everything from logistics to space design, ensuring the environment reflected the exclusivity of the event. An exclusive menu featuring gourmet dishes and high-quality wines was also selected, guaranteeing a premium experience for all attendees.
Activations & Promotions
Sampling and experiences at the point of sale
Lipton
Events at Cayalá Mall, Puerto San José, and Super 24 Escuintla.
14% increase in sales at the point of sale.
22.7% increase in social media interactions with the brand.
Lipton brand activation at multiple sales points, generating interactions with customers who participated in the activity and shared them on the brand's social media.
Shield
Energizer aimed to strengthen the visibility of its Shield line and drive direct interaction with consumers at key points of sale in Trinidad and Tobago. The challenge was to educate consumers about the product, encourage testing, and capture attention in highly competitive environments, with varying traffic patterns and product availability.
Bimbo
Penta created a fully branded 3×3 stand where visitors could sample Bimbo products, take part in a skill-based game, and win branded giveaways, fostering interaction and a memorable brand experience.
Virtual and Hybrid Events
2D events
We create digital and multimedia spaces that turn any type of event into a unique experience.
Immersive events / metaverse
Penta has its own world in the metaverse and has hosted over 500 events in it through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.
Online / offline experiences
We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.
Live streaming
We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.
Santo Tomás University
During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.
Ephemeral architecture
Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)
Doritos
Render
Reality
Project executed in Panama, Costa Rica, Honduras, Guatemala, and El Salvador.
Emperador - Gamer Fair.
Render
Reality
Project executed in Guatemala
2025 Auto Show
Render
Reality
Project executed in Colombia
Payments to third parties globally and in record time
International, secure, and customizable
Simplifying and streamlining payment management for our customers.
Efficient payments to providers among our customers.
Partnerships with local and regional businesses
Penta loyalty,
incentives and rewards
Audiences
Sales force (Internal and external).
My client's customers (Sales channels)
Internal employees (Internal HR departments)
Suppliers
A winning
program
Customized plans
Web and App version
Many redemption options in all countries
Implementation across all of the Americas
Physical or digital cards (within 48 hours for global use)
Physical gifts.
Partnerships with local and regional businesses
Memorable experiences and trips
Attractive digital and physical rewards
Key Products and Experiences
Mastercard Global Incentive Solutions
Regional agency with a
A
International, secure, and customizable
Denominations: $5 to $10,000 USD
Use: Physical and online stores
Reloadable or non-reloadable
Added to wallet
Customizable: Name + logo (requires authorization)
Delivery: 6-8 days / 13-15 days if customized
Costs: Issuance, customization, and shipping based on volume
B
Giftcard Digital Mastercard
Denominations: $5 to $1,000 USD
Use: Online and physical (via wallet)
Digital delivery via SMS or email (1-3 days)
No shipping costs
Customizable with name
Not customizable with logo
Costs based on volume and validity
Our customizable platform
Instant point system and shopping carts
Consult and modify data and reports in real time
Accessibility by country and language
Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):
Digital
Website Design And Management
E-Mail Marketing
We invite you to work together
Speak with an advisor
Tell us about your project, and one of our advisors will show you a new world of possibilities.