Experiential marketing,
Incentives & Destination Management
#1 IN RANKING
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#1 among the fastest-growing companies in South Florida - South Florida Business Journal 2026
WE ARE IN THE TOP 2,505
Inc. 5000
For the second consecutive year, we have been included in the prestigious Inc. 5000 list.
NOW WE ARE GLOBAL.
NOW WE ARE WPI.
Active Members of
Regional agency with a
local spirit
Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.
United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador
Reasons that set us apart
Single Point of Contact (SPC). Offices and local team in 14 countries.
Continuous and personalized support before, during, and after.
More than 29 years delivering on our promises to the world’s leading brands.
Multicultural teams with local market knowledge (bilingual).
OUR
solutions
Events
Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.
SEMA Friends
SEMA Friends fue un encuentro exclusivo diseñado para reunir a 12 Key Opinion Leaders (KOLs) en un entorno que combinó el rigor científico con una experiencia inmersiva inspirada en la icónica serie Friends. Bajo el concepto "The One Where Experts Connect", creamos un espacio de networking de alto nivel que promovió el intercambio de evidencia clínica, la discusión de casos complejos y el fortalecimiento de relaciones profesionales. Cada detalle, desde la ambientación y el branding hasta la tecnología interactiva y los contenidos, fue desarrollado para ofrecer una experiencia distinta, alineada con los estándares de Compliance de Novo Nordisk y enfocada en generar conexiones y conocimiento duradero entre los expertos.
Mastercard
Mastercard booth at the Jamaica Table Talk Food Awards
Lanzamiento de Novacutan
Penta developed a strategic launch for Novacutan Bio Pro with the goal of positioning it as an innovative and disruptive biostimulator in the aesthetic medicine market. The experience brought together 160 dermatologists and aesthetic physicians from Bogotá, Medellín, and Cali for a premium event focused on regenerative science and healthy aging, complemented by a live broadcast that extended the reach of the presentation.
41st Annual Concacaf Congress in Managua
Penta designed a comprehensive experience that covered all the event's needs. From transportation and personalized welcome to the delivery of an exclusive kit, everything was carefully planned. The agenda included a tour of the main sites in Managua and a rum blending experience at Flor de Caña. Additionally, executive dinners and recreational activities were organized to maintain a relaxed and high-level atmosphere. Everything was executed with attention to detail, ensuring a unique and seamless experience for the participants.
Encuentro Regional Marketing LATAM Panamá
Diseño y ejecución de reunión interna de Marketing Medical LATAM de Novo Nordisk en Panamá para 25 asistentes. Se realizó la gestión del venue hotelero, producción de elementos de experiencia y coordinación integral durante tres días de evento.
La experiencia incluyó coctel de bienvenida, cena con taller de mixología, decoración del espacio, pantalla LED 4x2, iluminación LED, sonido, tótems digitales y entrega de kits personalizados con Kindle, abrigo y top bag para los participantes.
Novo Nordisk | Reunión Interna Marketing LATAM Panamá
Organización de reunión interna exclusiva para el equipo de Marketing LATAM de Novo Nordisk en Panamá. Se realizó la gestión y selección de venue en el Hotel Hilton, junto con la coordinación logística de experiencias personalizadas, incluyendo tenis y abrigos bordados para los 22 asistentes. Una experiencia diseñada para fortalecer la conexión del equipo en un formato privado y ejecutivo.
Medical Dialogue with Impact 2.0 – BASAC
The client required the coordination of hotel accommodations and meeting spaces for 41 attendees from June 21–23. In addition, they requested the organization of an off-site dinner on June 20, aiming to provide participants with a unique and memorable experience.
Penta coordinated the selection of the hotel and meeting spaces, ensuring seamless event operations throughout the program. For the dinner on June 20, Penta worked alongside the DMC team to arrange transportation for the attendees to SALVAJE Restaurant, where they enjoyed an exceptional dining experience accompanied by a live performance that left a lasting impression on the participants.
Activations & Promotions
Sampling and experiences at the point of sale
Red City Brand Activation for Pringles BBQ in El Salvador
Pringles buscaba acercarse a sus consumidores en El Salvador mediante una experiencia de marca interactiva, entretenida y alineada con la campaña de Pringles BBQ. El objetivo era generar conexión con el público, impulsar la prueba de producto y crear espacios de interacción donde los consumidores pudieran vivir una experiencia alrededor de la marca.
To achieve this, it was necessary to develop a brand activation in strategic high-traffic locations, including sports venues, shopping malls, parks, and entertainment areas. The strategy included locations such as Gambeta Próceres, Plaza de la Cultura Santa Tecla, Parque El Cafetalón, Centro Histórico, Multiplaza Shopping Center, and Sunset Park.
Príncipe Cookies at Skatedra
We designed and built an experiential stand that combined modern materials with traditional touches, achieving a balance between innovation and warmth. The structure was illuminated with a color palette inspired by the brand's values and visual universe, creating a vibrant and welcoming atmosphere that stood out at the festival.
Para fomentar la interacción, incorporamos máquinas de juego y dinámicas diseñadas para disfrutar en grupo, en pareja o incluso en solitario, promoviendo momentos de diversión compartida y conexión con la marca.
Virtual and Hybrid Events
2D events
We create digital and multimedia spaces that turn any type of event into a unique experience.
Immersive events / metaverse
Penta has its own world in the metaverse and has hosted over 500 events in it through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.
Online / offline experiences
We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.
Live streaming
We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.
Santo Tomás University
During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.
Ephemeral architecture
Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)
ASP
Render
Reality
Project executed in Colombia
Medtronic
Render
Reality
Project executed in Colombia
2025 Auto Show
Render
Reality
Project executed in Colombia
Payments to third parties globally and in record time
International, secure, and customizable
Simplifying and streamlining payment management for our customers.
Efficient payments to providers among our customers.
Partnerships with local and regional businesses
Penta loyalty,
incentives and rewards
Audiences
Sales force (Internal and external).
My client's customers (Sales channels)
Internal employees (Internal HR departments)
Suppliers
A winning
program
Customized plans
Web and App version
Many redemption options in all countries
Implementation across all of the Americas
Physical or digital cards (within 48 hours for global use)
Physical gifts.
Partnerships with local and regional businesses
Memorable experiences and trips
Attractive digital and physical rewards
Key Products and Experiences
Mastercard Global Incentive Solutions
Regional agency with a
A
International, secure, and customizable
Denominations: $5 to $10,000 USD
Use: Physical and online stores
Reloadable or non-reloadable
Added to wallet
Customizable: Name + logo (requires authorization)
Delivery: 6-8 days / 13-15 days if customized
Costs: Issuance, customization, and shipping based on volume
B
Giftcard Digital Mastercard
Denominations: $5 to $1,000 USD
Use: Online and physical (via wallet)
Digital delivery via SMS or email (1-3 days)
No shipping costs
Customizable with name
Not customizable with logo
Costs based on volume and validity
Our customizable platform
Instant point system and shopping carts
Consult and modify data and reports in real time
Accessibility by country and language
Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):
Success stories
Abbott | Programa Nacional de Incentivos Comerciales Colombia
Diseño y gestión de programa de incentivos para Abbott enfocado en fortalecer el desempeño comercial de sus marcas OTC y AG a nivel nacional. La estrategia involucró 6.956 participantes de farmacias, distribuidoras y mayoristas, impulsando indicadores de ventas, exhibición, visibilidad y capacitación mediante incentivos digitales como recargas Nequi y Puntos Colombia.
Bayer | Plan Embajadores
Diseño y gestión de programa de incentivos para fortalecer la presencia de las marcas Bayer en droguerías a nivel nacional. La iniciativa involucró 1.544 participantes en 475 puntos de venta, impulsando indicadores de Sell Out, recomendación de productos y visibilidad de marca mediante beneficios y recompensas digitales como recargas Nequi y bonos Pluxee.
Digital
Website Design And Management
E-Mail Marketing
We invite you to work together
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