Experiential marketing,
Incentives & Destination Management
#8 IN RANKING
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Once again in the Top South Florida advertising agencies for 2025
WE ARE IN THE TOP 2,505
Inc. 5000
For the second consecutive year, we have been included in the prestigious Inc. 5000 list.
NOW WE ARE GLOBAL.
NOW WE ARE WPI.
Regional agency with a
local spirit
Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.
United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador
Reasons that set us apart
Single Point of Contact (SPC). Offices and local team in 14 countries.
Continuous and personalized support before, during, and after.
Over 27 years delivering on our promises to the biggest brands.
Multicultural teams with local market knowledge (bilingual).
Events
Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.
Road to Wembley
Se desarrollaron actividades interactivas y premios exclusivos que permitieron a los usuarios de Mastercard y clientes del BCR vivir la emoción de la UEFA Champions League más de cerca. A través de eventos, sorteos y activaciones tanto digitales como en tiendas, se logró reforzar la presencia de la marca y aumentar la interacción con el público.
Creando una experiencia exclusiva para La Roja en el Picnic de Costa Rica
During the Picnic event in Costa Rica, BAC took the experience of its La Roja cardholders to the next level with an exclusive lounge designed to offer comfort, entertainment, and unique experiences in one of the festival’s most exclusive areas.
Construyendo conexiones emocionales a través de la carrera
Through a carefully planned marketing strategy, the brand has managed to integrate organically into the event by offering product samples to participants, sponsoring hydration stations, and setting up post-race recovery areas where runners can recharge with delicious and nutritious options.
Internal Launch of Chocopop
Hybrid event for the official presentation of the new product to the sales team in four key cities.
Bogotá: 280 attendees.
Medellín: 120 attendees.
Cali: 100 attendees.
Pereira: 90 attendees.
Each immersive event featured interactive activations that allowed attendees to experience and try Chocopop firsthand, accompanied by audiovisual production, thematic decoration, and customized materials, ensuring a memorable experience for the sales team.
Tasting stations, gamification dynamics, and training sessions were implemented to strengthen product knowledge and its value proposition.
ACTIVATIONS & PROMOS
Sampling and experiences at the point of sale
Activación explosiva en punto de venta
At Penta, an experiential activation was designed and executed based on a personalized and explosive version of the Jenga game, aligned with the identity of Doritos Dinamita. Participants, in groups of two to four people, faced the challenge of building a dynamite tower against the clock, generating excitement, fun, and constant interaction with the product. Penta was responsible for the strategy, design, and production of the game with premium finishes, comprehensive branding of the space, and full logistical operation, creating an impactful experience and an authentic connection with the brand.
Celebrando 100 Años de Imperial
A disruptive activation was developed over the course of a month to celebrate Imperial's 100th anniversary.
Through the Ruta de la Frescura, 46 points of sale across the country were visited, refreshing hundreds of curious beer lovers with the freshest and most delicious beer from Costa Rica.
Impulsando visibilidad y conexión directa con consumidores
Penta ejecutó una activación estratégica en puntos de alto tráfico, abarcando Xtra Foods, Tru Valu y Massy Stores. Se desarrolló una experiencia comercial enfocada en conectar a los shoppers con el portafolio McCain a través de: Demostraciones en tienda para incentivar la compra inmediata. Presencia simultánea en múltiples supermercados, potenciando el alcance de la marca. Promoción del portafolio completo, destacando sus diferentes presentaciones y usos.
Virtual and Hybrid Events
2D events
We create digital and multimedia spaces that turn any type of event into a unique experience.
Immersive events / metaverse
Penta has its own world in the metaverse and has done over 500 events in it, through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.
Online / offline experiences
We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.
Live streaming
We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.
Santo Tomás University
During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.
Ephemeral architecture
Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)
Doritos
Render
Reality
Project executed in Panama, Costa Rica, Honduras, Guatemala, and El Salvador.
Kellogg’s
Render
Reality
Expowalmart Stand - Project executed in Costa Rica.
Kerry at Expocomer
Render
Reality
Project executed in Panama
Galletas Principe
Render
Reality
Project executed in Guatemala
Payments to third parties globally and in record time
International, secure, and customizable
Simplifying and streamlining payment management for our customers.
Efficient payments to providers among our customers.
Partnerships with local and regional businesses
Penta loyalty,
incentives and rewards
Audiences
Sales force (Internal and external).
My client's customers (Sales channels)
Internal employees (Internal HR departments)
A winning
program
Customized plans
Web and App version
Many redemption options in all countries
Implementation across all of the Americas
Physical or digital cards (within 48 hours for global use)
Physical awards
Partnerships with local and regional businesses
Memorable experiences and trips
Attractive digital and physical rewards
Benefits Club
Key Products and Experiences
Mastercard Global Incentive Solutions
Regional agency with a
A
International, secure, and customizable
Denominations: $5 to $10,000 USD
Use: Physical and online stores
Reloadable or non-reloadable
Added to wallet
Customizable: Name + logo (requires authorization)
Delivery: 6-8 days / 13-15 days if customized
Costs: Issuance, customization, and shipping based on volume
B
Giftcard Digital Mastercard
Denominations: $5 to $1,000 USD
Use: Online and physical (via wallet)
Digital delivery via SMS or email (1-3 days)
No shipping costs
Customizable with name
Not customizable with logo
Costs based on volume and validity
Our customizable platform
We tailor your plan according to the indicators and KPIs.
We customize the catalog with local and regional businesses.
Instant point system and shopping carts
Consult and modify data and reports in real time
Accessibility by country and language
Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):
Digital
Website Design And Management
E-Mail Marketing
Let´s work
TOGETHER
Speak with an advisor
Tell us about your project, and one of our advisors will show you a new world of possibilities.