Experiential marketing,
Incentives & Destination Management
#8 IN RANKING
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Once again in the Top South Florida advertising agencies for 2025
WE ARE IN THE TOP 2,505
Inc. 5000
For the second consecutive year, we have been included in the prestigious Inc. 5000 list.
NOW WE ARE GLOBAL.
NOW WE ARE WPI.
Regional agency with a
local spirit
Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.
United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador
Reasons that set us apart
Single Point of Contact (SPC). Offices and local team in 14 countries.
Continuous and personalized support before, during, and after.
Over 27 years delivering on our promises to the biggest brands.
Multicultural teams with local market knowledge (bilingual).
Events that actually connect
Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.
Mastercard Booth at the JOTTFA
21k Race - Kellogg's
Through a carefully planned marketing strategy, the brand has managed to integrate organically into the event by offering product samples to participants, sponsoring hydration stations, and setting up post-race recovery areas where runners can recharge with delicious and nutritious options.
Internal Launch of Chocopop
Hybrid event for the official presentation of the new product to the sales team in four key cities.
Bogotá: 280 attendees.
Medellín: 120 attendees.
Cali: 100 attendees.
Pereira: 90 attendees.
Each immersive event featured interactive activations that allowed attendees to experience and try Chocopop firsthand, accompanied by audiovisual production, thematic decoration, and customized materials, ensuring a memorable experience for the sales team.
Tasting stations, gamification dynamics, and training sessions were implemented to strengthen product knowledge and its value proposition.
Activation at the Picnic Festival
A VIP zone was designed and executed for BAC with differentiated ambiance within the Picnic Festival, with the goal of:
Activations & Promotions
Sampling and experiences at the point of sale
(POS) La Torre Guatemala
Penta designed and executed an experiential activation based on a personalized and explosive version of the Jenga game, aligned with the identity of Doritos Dinamita.
Participants, in groups of two to four people, faced the challenge of building a dynamite tower against the clock, creating excitement, fun, and constant interaction with the product.
Penta was in charge of the strategy, design, and production of the game with premium finishes, the full branding of the space, and complete logistical operations, resulting in an impactful experience and an authentic connection with the brand.
Celebrating 100 years of Imperial
A disruptive activation was developed over the course of a month to celebrate Imperial's 100th anniversary.
Through the Ruta de la Frescura, 46 points of sale across the country were visited, refreshing hundreds of curious beer lovers with the freshest and most delicious beer from Costa Rica.
From the stand to the goal
Penta created a fully branded 3×3 stand where visitors could sample Bimbo products, take part in a skill-based game, and win branded giveaways, fostering interaction and a memorable brand experience.
Virtual and Hybrid Events
2D events
We create digital and multimedia spaces that turn any type of event into a unique experience.
Immersive events / metaverse
Penta has its own world in the metaverse and has hosted over 500 events in it through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.
Online / offline experiences
We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.
Live streaming
We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.
Santo Tomás University
During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.
Ephemeral architecture
Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)
Doritos
Render
Reality
Project executed in Panama, Costa Rica, Honduras, Guatemala, and El Salvador.
Kellogg’s
Render
Reality
Project executed in Costa Rica
Kerry at Expocomer
Render
Reality
Project executed in Panama
Emperador - Gamer Fair.
Render
Reality
Project executed in Guatemala
Payments to third parties globally and in record time
International, secure, and customizable
Simplifying and streamlining payment management for our customers.
Efficient payments to providers among our customers.
Partnerships with local and regional businesses
Penta loyalty,
incentives and rewards
Audiences
Sales force (Internal and external).
My client's customers (Sales channels)
Internal employees (Internal HR departments)
Suppliers
A winning
program
Customized plans
Web and App version
Many redemption options in all countries
Implementation across all of the Americas
Physical or digital cards (within 48 hours for global use)
Physical gifts.
Partnerships with local and regional businesses
Memorable experiences and trips
Attractive digital and physical rewards
Key Products and Experiences
Mastercard Global Incentive Solutions
Regional agency with a
A
International, secure, and customizable
Denominations: $5 to $10,000 USD
Use: Physical and online stores
Reloadable or non-reloadable
Added to wallet
Customizable: Name + logo (requires authorization)
Delivery: 6-8 days / 13-15 days if customized
Costs: Issuance, customization, and shipping based on volume
B
Giftcard Digital Mastercard
Denominations: $5 to $1,000 USD
Use: Online and physical (via wallet)
Digital delivery via SMS or email (1-3 days)
No shipping costs
Customizable with name
Not customizable with logo
Costs based on volume and validity
Our customizable platform
Instant point system and shopping carts
Consult and modify data and reports in real time
Accessibility by country and language
Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):
Digital
Website Design And Management
E-Mail Marketing
We invite you to work together
Speak with an advisor
Tell us about your project, and one of our advisors will show you a new world of possibilities.