Experiential marketing,
Incentives & Destination Management
#8 IN RANKING
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Once again in the Top South Florida advertising agencies for 2025
WE ARE IN THE TOP 2,505
Inc. 5000
For the second consecutive year, we have been included in the prestigious Inc. 5000 list.
NOW WE ARE GLOBAL.
NOW WE ARE WPI.
Regional agency with a
local spirit
Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.
United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador
Reasons that set us apart
Single Point of Contact (SPC). Offices and local team in 14 countries.
Continuous and personalized support before, during, and after.
Over 27 years delivering on our promises to the biggest brands.
Multicultural teams with local market knowledge (bilingual).
Events
Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.
Xiaomi 15T Series Launch
During the experience, attendees explored the device firsthand, discovering its features, testing its performance live, and receiving valuable sales tips from an expert speaker to enhance their conversations with customers at the point of sale.
Sony
Organizamos un evento exclusivo el 14 agosto de 2025, con una producción técnica impecable, cocteles exclusivos y un espacio diseñado para la interacción directa. Durante el evento, contamos con un show de tambores, donde los asistentes pudieron disfrutar de la potencia del sonido de los nuevos ULT Power Sound.
Teads
Después de la pandemia por Covid-19 Penta Marketing le ayudó a Teads a ofrecer a sus stakeholders más representativos, un espacio de reencuentro, networking y actualización sobre los logros y avances más representativos del sector.
Casa Luker
Chocopop Internal Launch:
Hybrid event for the official presentation of the new product to the sales team in four key cities.
Bogotá: 280 attendees.
Medellín: 120 attendees.
Cali: 100 attendees.
Pereira: 90 attendees.
Each immersive event featured interactive activations that allowed attendees to experience and try Chocopop firsthand, accompanied by audiovisual production, thematic decoration, and customized materials, ensuring a memorable experience for the sales team.
Tasting stations, gamification dynamics, and training sessions were implemented to strengthen product knowledge and its value proposition.
Galaxia 36 para Philip Morris International
Philip Morris International entrusted us with the task of creating a year-end celebration that would unite two major clusters: Central America & the Caribbean and Andean, under a single regional narrative. The challenge was to integrate 36 Latin markets, with diverse cultures and teams spread across different countries, into a unique experience that went beyond the festive and strengthened the sense of belonging.
ACTIVATIONS & PROMOS
Sampling and experiences at the point of sale
Lysol y Sanpic
"Mi Hogar, Mi Lugar Favorito" ("My Home, My Favorite Place") was the campaign implemented simultaneously in Bogotá, Medellín, and Barranquilla. The strategy involved offering the product to end consumers and shopkeepers through the "Win Prizes with Purchases" dynamic. This consisted of submitting purchase receipts to a WhatsApp Business line managed by the team leading the campaign at the points of sale.
Efecty
Efecty wanted to create a Christmas campaign that would capture the public's attention in strategic locations around Bogotá, aiming to increase transactions at those points.
Se identificaron los parques con mayor afluencia para la marca, dándole inicio a “La ruta navideña de efecty”. Allí, se instaló un stand con temática decembrina, acompañado del Papá Noel, quien guiaba la novena navideña, regalaba kits a los niños y posaba para las fotos que quedaron para el recuerdo.
Gente con inDrive
In Medellín and Cartagena, together with local artists, a mural was created to honor the most righteous Colombians: individuals nominated by the inDrive user community in each city. Along with BTL activations, the community was invited to the unveiling event of the murals, which was attended by the honorees, influencers, and brand spokespeople.
2D events
We create digital and multimedia spaces that turn any type of event into a unique experience.
Immersive events / metaverse
Penta has its own world in the metaverse and has done over 500 events in it, through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.
Online / offline experiences
We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.
Live streaming
We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.
Santo Tomás University
During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.
Ephemeral architecture
Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)
Doritos
Render
Reality
Project executed in Panama, Costa Rica, Honduras, Guatemala, and El Salvador.
Expopet
Render
Reality
Project executed in Colombia
Corbeshow 2025
Render
Reality
Project executed in Colombia
Mini Cooper
Render
Reality
Project executed in Colombia
Payments to third parties globally and in record time
International, secure, and customizable
Simplifying and streamlining payment management for our customers.
Efficient payments to providers among our customers.
Partnerships with local and regional businesses
Penta loyalty,
incentives and rewards
Audiences
Sales force (Internal and external).
My client's customers (Sales channels)
Internal employees (Internal HR departments)
A winning
program
Customized plans
Web and App version
Many redemption options in all countries
Implementation across all of the Americas
Physical or digital cards (within 48 hours for global use)
Physical awards
Partnerships with local and regional businesses
Memorable experiences and trips
Attractive digital and physical rewards
Benefits Club
Key Products and Experiences
Mastercard Global Incentive Solutions
Regional agency with a
A
International, secure, and customizable
Denominations: $5 to $10,000 USD
Use: Physical and online stores
Reloadable or non-reloadable
Added to wallet
Customizable: Name + logo (requires authorization)
Delivery: 6-8 days / 13-15 days if customized
Costs: Issuance, customization, and shipping based on volume
B
Giftcard Digital Mastercard
Denominations: $5 to $1,000 USD
Use: Online and physical (via wallet)
Digital delivery via SMS or email (1-3 days)
No shipping costs
Customizable with name
Not customizable with logo
Costs based on volume and validity
Our customizable platform
We tailor your plan according to the indicators and KPIs.
We customize the catalog with local and regional businesses.
Instant point system and shopping carts
Consult and modify data and reports in real time
Accessibility by country and language
Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):
Digital
Website Design And Management
E-Mail Marketing
Let´s work
TOGETHER
Speak with an advisor
Tell us about your project, and one of our advisors will show you a new world of possibilities.