Experiential marketing
& Incentives

#8 IN RANKING

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Once again in the Top South Florida advertising agencies for 2025

WE ARE IN THE TOP 2,505

Inc. 5000

For the second consecutive year, we have been included in the prestigious Inc. 5000 list.

Pan-Regional Agency with a

Local
Spirit

Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.

United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador

Reasons

that set us apart

Single point of contact (SPC).

Local offices and staff in 14 countries

Ongoing and personalized support before, during, and after

Over 27 years delivering on promises to the biggest companies

Multicultural teams with with local market knowledge (Bilingual)

Events

Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.

Viewing Parties

Penta en Guatemala
Penta en el Salvador

Through 4 simultaneous viewing parties, we brought the excitement of football to three countries with execution across Central America.

Our clients were able to offer unique and vibrant experiences, connecting fans with the magic of the UEFA Champions League, bringing the thrill of football closer to hundreds of customers.

BAC

Brand Activation at Festival Picnic:

A VIP zone was designed and executed for BAC with differentiated ambiance within the Picnic Festival, with the goal of:

Creating a differentiated and aspirational space for cardholders.
Strengthening brand recall and positioning BAC as a Love Mark.
Encouraging the purchase and use of BAC cards with promotions and exclusive benefits.
Interactive activations and high-value experiences for attendees.
Exclusive spaces with rest areas, premium food, and beverage services.

ACTIVATIONS & PROMOS

Sampling and experiences at the point of sale

Lipton

Events at Cayalá Mall, Puerto San José, and Super 24 Escuintla.
14% increase in sales at the point of sale.
22.7% increase in social media interactions with the brand.
Lipton brand activation at multiple sales points, generating interactions with customers who participated in the activity and shared them on the brand's social media.

Pringles

Penta en Guatemala

Penta Marketing implemented an activation for the Pringles Música campaign at more than 12 strategic locations throughout Guatemala City, using a mobile unit equipped with live music, a DJ, promoters, and interactive activities such as contests where various prizes were distributed. Additionally, the activation was present at the city’s EMF Music Festival, amplifying the brand’s presence at a highly attended event.

Lysol y Sanpic

"Mi Hogar, Mi Lugar Favorito" ("My Home, My Favorite Place") was the campaign implemented simultaneously in Bogotá, Medellín, and Barranquilla. The strategy involved offering the product to end consumers and shopkeepers through the "Win Prizes with Purchases" dynamic. This consisted of submitting purchase receipts to a WhatsApp Business line managed by the team leading the campaign at the points of sale.

Imperial Beer

A month of disruptive activation to celebrate Imperial’s 100th anniversary. With the Route of Freshness, all 46 points of sale across the country were visited, refreshing hundreds of curious consumers and beer lovers with Costa Rica’s freshest and most delicious beer.

Bimbo

Penta created a fully branded 3×3 stand where visitors could sample Bimbo products, take part in a skill-based game, and win branded giveaways, fostering interaction and a memorable brand experience.

2D events

We create digital and multimedia spaces that turn any type of event into a unique experience.

Immersive events / metaverse

Penta has its own world in the metaverse and has done over 500 events in it, through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.

Online / offline experiences

We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.

Live streaming

We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.

Ephemeral architecture

Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)

Doritos

01

Render

Reality

Panama, Costa Rica, Honduras, Guatemala, and El Salvador

Mastercard - BHD

02

Render

Reality

Hospitality Golf View - Dominican Republic

Kellogg’s

03

Render

Reality

Costa Rica​

Penta loyalty,

Incentives and rewards

Audiences

Sales force (internal and external)

Clients of my clients (sales channels)

Internal employees (HR internal areas)

Suppliers

A winning

Program

Customized plans

Web and App version

Many redemption options in all countries

Implementation across the Americas

Key products and experiences

Physical or digital cards (48 hours for global use)

Physical gifts

Alliances with local and regional merchants

Memorable experiences and trips

Attractive digital and physical rewards

Mastercard Global Incentive Solutions

International, secure, and customizable

A

International, secure, and customizable

Denominations: $5 to $10,000 USD

Use: Physical and online stores

Reloadable or non-reloadable

Added to wallet

Customizable: Name + logo (requires authorization)

Delivery: 6-8 days / 13-15 days if customized

Costs: Issuance, customization, and shipping based on volume

B

Giftcard Digital Mastercard​

Denominations: $5 to $1,000 USD

Use: Online and physical (via wallet)

Digital delivery via SMS or email (1-3 days)

No shipping costs

Customizable with name

Not customizable with logo

Costs based on volume and validity

Our customizable platform

Instant point system and shopping carts

Consult and modify data and reports in real time

Accessibility by country and language

Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):

Paid to third parties globally and in record time

We do it for you!

Simplifying and streamlining payment management for our customers.

Efficient payments to providers among our customers.

Partnerships with local and regional businesses

Digital

Website Design And Management​

E-Mail
Marketing​

Let´s work

TOGETHER

Speak with an advisor

Tell us about your project, and one of our advisors will show you a new world of possibilities.