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A month of disruptive activation to celebrate 💯 years of Imperial. With the Route of Freshness, 28 out of 46 sales points across the country have already been visited, refreshing hundreds of curious beer lovers with the freshest and most delicious beer from Costa Rica, Cerveza Imperial.🍺🤩
How did we do it?
A two-siphon beer dispenser was created, causing a sensation on the streets of Costa Rica, from the Greater Metropolitan Area (GAM) to rural areas, with everyone eager to taste the beer for free—directly from the factory to their glasses.
