The client's objective for the Emperador Cookies activation was to offer an immersive and playful experience that transported attendees to the era of emperors, connecting with the audience in a fun and memorable way.
Penta designed a 6×6-meter booth with the theme of an emperor’s temple, where participants could feel like they were part of ancient history. The activation included a fighting game inspired by the combat of that era, which became the main attraction for attendees.
The game experience was carefully designed to be immersive: Street Fighter was used as the base of the game, and a backdrop of Roman warriors was added, reinforcing the feeling of being in a historic battle and making the experience even more striking and fun.
Thanks to this combination of history, gameplay, and interactivity, participants enjoyed a unique and memorable experience, while associating moments of fun directly with the Emperador Cookies brand, strengthening the emotional connection with consumers.
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