Energizer sought to boost the visibility of Shield in Puerto Rico and drive direct interaction with consumers at strategic points of sale. The goal was to showcase the product, encourage audience participation, and connect with users who rely on batteries for everyday use across different contexts and consumer profiles.
From Penta, we designed and executed multi-day in-store activations focused on product demonstration and direct consumer experience. We managed the full operation, adapted the dynamics to each location, and facilitated product testing, achieving a high level of interaction. The activation helped identify key audiences and created a distinctive connection with the brand, standing out from other in-store promotional actions.
We organize events to connect with your target audience and target audience through a memorable experience.
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Events
