Our client, the official sponsor of Ferrari, was looking for an innovative activation for the Wealth Expo Medellín, held on October 25th. They wanted to replicate the training dynamic used by Ferrari’s drivers: the Reaction Ring, a game that measures speed and reflexes, where participants must catch sticks before they hit the ground. The challenge was to deliver an experience faithful to the real driver training, but with the unique and exciting touch of the Ferrari brand.
Penta designed and produced a customized version of the Reaction Ring, fully branded and durable, aligned with the sponsor's identity. Additionally, we implemented:
Result:
The activation became a crowd magnet at the Wealth Expo, dynamic, competitive, and perfectly suited to the environment. The client succeeded in standing out with a powerful and memorable experience, associated with high performance, just as Ferrari inspires.
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