Pringles quería una campaña en supermercados, en puntos de venta, donde pudieran llevar a cabo la campaña Pringles Música.
Penta Marketing implemented an activation for the Pringles Música campaign at more than 12 strategic locations throughout Guatemala City, using a mobile unit equipped with live music, a DJ, promoters, and interactive activities such as contests where various prizes were distributed. Additionally, the activation was present at the city’s EMF Music Festival, amplifying the brand’s presence at a highly attended event.
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