Launch of the new toilet paper product line under the "Just 1" campaign by the Nevax brand. The challenge was to showcase this toilet paper line, which featured the development of a fourth ply, translating into significant savings for cleaning purposes. But how could this technology be effectively demonstrated?
We developed a campaign featuring a robot (Robert) that visited various points of sale, shopping malls, residential complexes, and supermarkets, acting as a promoter. The robot provided an analogy for the technology and innovation behind this new product line.
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