Mastercard, as the official sponsor of the UEFA Champions League, aimed to maximize its impact and connect more deeply with consumers by leveraging the excitement of the tournament. The goal was to offer exclusive experiences that highlighted the value of being a Mastercard user, in collaboration with BCR.
We developed interactive activities and exclusive prizes that allowed Mastercard users and BCR customers to experience the excitement of the UEFA Champions League up close. Through events, raffles, and activations both online and in-store, we strengthened the brand’s presence and increased audience engagement.
We organize events to connect with your target audience and target audience through a memorable experience.
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