MasterCard needed to create an interactive experience during a talk, specifically during the cocktail hour, so that attendees could have a unique experience related to the Champions League. The goal was for them to take photos with their favorite teams in an environment that reflected the excitement of the players' locker rooms, while simultaneously associating the MasterCard brand with the Champions League sponsorship.
Penta Marketing designed and implemented a locker room simulator, where attendees could take photos with their mobile phones or use a photobooth, receiving a printed photo as a souvenir with the MasterCard logo and their favorite team. Additionally, the team jerseys displayed in each section of the simulator were raffled off among the attendees at the end of the event, adding an extra element of excitement and participation, while strengthening the connection with the brand and the Champions League.
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