The client requested the full organization of the launch event for an affluent credit card, with the goal of presenting the new alliance between Mastercard and the banking entity, as well as introducing an exclusive product aimed at a premium audience.
We developed the event from start to finish, including a ceremonial segment for the official product presentation and its benefits. We designed a sensory experience with signature cocktails inspired by the brand's colors, live music with a bossa nova band, and a DJ. Additionally, we integrated activations with two well-known brands where guests made their first purchase, along with a live personalization station for toiletry bags with attendees' initials, creating an elegant, exclusive event aligned with the product's positioning.
We organize events to connect with your target audience and target audience through a memorable experience.
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