Efecty wanted to create a Christmas campaign that would capture the public's attention in strategic locations around Bogotá, aiming to increase transactions at those points.
We identified the parks with the highest traffic for the brand (Virrey and Kennedy) and launched "Efecty's Christmas Route." A Christmas-themed stand was set up, featuring Santa Claus, who led the traditional Christmas novena, handed out kits to children, and posed for memorable photos.
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