Scotiabank and Mastercard needed to organize a destination experience for the winners of their campaign, providing a complete, seamless, and memorable trip. The goal was to offer a five-day, four-night stay in Buenos Aires, featuring cultural activities, gastronomic experiences, and exclusive moments that ensured a premium experience for each winner.
Penta planned, coordinated, and executed the entire experience, accompanying the winners from the moment they arrived until their return. To achieve this, the team was responsible for:
Thanks to this coordination, participants enjoyed a complete and well-organized experience in Buenos Aires.
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