During Corbeshow 2025, the most important trade fair of the Corbeta group in Colombia, Kellogg's aimed to stand out and surprise attendees with a fun and environmentally responsible visual proposal. The goal was to present the relaunch of their special edition "Justice League" cereals, creating visual impact, audience interaction, and brand recall, all under a sustainable concept.
We designed and built a 100% recyclable cardboard stand, an innovative approach that combined minimalism, environmental awareness, and visual creativity. The space featured an eye-catching visual structure, strategic lighting, and product displays organized by color and category.
The proposal stood out among other exhibitors and reinforced Kellogg's commitment to sustainability, demonstrating that innovation and environmental responsibility can coexist in a single brand experience.
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