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BTL Success Story: Cruz Verde at the Carlos Vives Concert

Their need

Cruz Verde didn’t want to be just another sponsor at the Carlos Vives concert. Their goal was to create a memorable brand experience with high recall and a strong emotional connection. The brand aimed to position itself as an ally of well-being, closeness, and pride in Latin culture by actively integrating into a music-filled environment brimming with emotion.

How did we do it?

We designed a high-impact experiential BTL activation, featuring a themed space inspired by the Caribbean and the vibrant aesthetic of Carlos Vives' universe.

Among the standout actions:

Iconic photo set designed to create Instagrammable content and encourage organic virality.
Exclusive Instagram filter with geotag and strategically placed QR codes to amplify digital reach.
Specialized activation team that encouraged genuine participation and generated high-quality interactions with over 2,000 attendees.

The result: an immersive experience that positioned Cruz Verde not just as a visible brand, but as a relevant and approachable brand, leaving a lasting emotional impact on its target audience.