Energizer aimed to strengthen the visibility of its Shield line and drive direct interaction with consumers at key points of sale in Trinidad and Tobago. The challenge was to educate consumers about the product, encourage testing, and capture attention in highly competitive environments, with varying traffic patterns and product availability.
From Penta, we designed and executed a series of in-store activations focused on product demonstration and direct consumer experience. We managed the full logistics, selected strategic locations, and optimized demonstration resources to maximize engagement. Additionally, we adjusted schedules and formats based on audience behavior, achieving more effective interactions and a stronger connection with the brand at each activation.
We organize events to connect with your target audience and target audience through a memorable experience.
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