Experiential marketing,
Incentives & Destination Management

#8 IN RANKING

Once again in the Top South Florida advertising agencies for 2025

WE ARE IN THE TOP 2,505

Inc. 5000

For the second consecutive year, we have been included in the prestigious Inc. 5000 list.

NOW WE ARE GLOBAL.
NOW WE ARE WPI.

Regional agency with a

local spirit

Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.

United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador

Reasons that set us apart

Single Point of Contact (SPC). Offices and local team in 14 countries.

Continuous and personalized support before, during, and after.

Over 27 years delivering on our promises to the biggest brands.

Multicultural teams with local market knowledge (bilingual).

OUR
soluciones

Events that actually connect

Brand Activations

Scenarios and Booths for Trade Shows.

Loyalty programs, incentives, and rewards.

Third-party payments

Events that actually connect

Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.

Xiaomi 15T Series Launch

During the experience, attendees explored the device firsthand, discovering its features, testing its performance live, and receiving valuable sales tips from an expert speaker to enhance their conversations with customers at the point of sale.

Sony

Organizamos un evento exclusivo el 14 agosto de 2025, con una producción técnica impecable, cocteles exclusivos y un espacio diseñado para la interacción directa. Durante el evento, contamos con un show de tambores, donde los asistentes pudieron disfrutar de la potencia del sonido de los nuevos ULT Power Sound.

LATAM Pass Launch

Mastercard and Banco Guayaquil needed to organize a launch event to promote their LATAM Pass card in Ecuador. The goal was to generate interest in the new card, highlight its benefits, and strengthen relationships with clients and partners through an exclusive experience that involved both a select group of clients and key industry players.

ACTIVATIONS & PROMOS

Sampling and experiences at the point of sale

Lysol y Sanpic

"Mi Hogar, Mi Lugar Favorito" ("My Home, My Favorite Place") was the campaign implemented simultaneously in Bogotá, Medellín, and Barranquilla. The strategy involved offering the product to end consumers and shopkeepers through the "Win Prizes with Purchases" dynamic. This consisted of submitting purchase receipts to a WhatsApp Business line managed by the team leading the campaign at the points of sale.

(POS) La Torre Guatemala

At Penta, an experiential activation was designed and executed based on a personalized and explosive version of the Jenga game, aligned with the identity of Doritos Dinamita. Participants, in groups of two to four people, faced the challenge of building a dynamite tower against the clock, generating excitement, fun, and constant interaction with the product. Penta was responsible for the strategy, design, and production of the game with premium finishes, comprehensive branding of the space, and full logistical operation, creating an impactful experience and an authentic connection with the brand.

Gente con inDrive

In Medellín and Cartagena, together with local artists, a mural was created to honor the most righteous Colombians: individuals nominated by the inDrive user community in each city. Along with BTL activations, the community was invited to the unveiling event of the murals, which was attended by the honorees, influencers, and brand spokespeople.

Virtual and Hybrid Events

2D events

We create digital and multimedia spaces that turn any type of event into a unique experience.

Immersive events / metaverse

Penta has its own world in the metaverse and has done over 500 events in it, through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.

Online / offline experiences

We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.

Live streaming

We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.

Santo Tomás University

During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.