Experiential marketing,
Incentives & Destination Management
#8 IN RANKING
T
H
E
L
I
S
T
Once again in the Top South Florida advertising agencies for 2025
WE ARE IN THE TOP 2,505
Inc. 5000
For the second consecutive year, we have been included in the prestigious Inc. 5000 list.
NOW WE ARE GLOBAL.
NOW WE ARE WPI.
Regional agency with a
local spirit
Headquartered in Miami, with offices, staff, and legal registration in Latin America and the Caribbean.
United States - Mexico – Colombia - Costa Rica - Guatemala - Dominican Republic - Panama - Puerto Rico - Honduras – Nicaragua - Jamaica - Trinidad and Tobago - El Salvador - Peru – Ecuador
Reasons that set us apart
Single Point of Contact (SPC). Offices and local team in 14 countries.
Continuous and personalized support before, during, and after.
Over 27 years delivering on our promises to the biggest brands.
Multicultural teams with local market knowledge (bilingual).
Events
Through experiential marketing, we make in-person, hybrid, and virtual events innovative and effective.
Super Bowl Viewing Party Organization
The client requested the organization of a viewing party to watch the Super Bowl, seeking a complete experience that went beyond just watching the game and included activities and dynamics to keep the attendees engaged throughout the event.
Penta handled the full venue branding with a sports theme, proposed and managed the prizes, coordinated the overall logistics, and designed interactive games related to American football. It also incorporated a special “hora loca” inspired by the halftime show to further energize the celebration during the main performance.
Reggae Sumfest 2025
Scotiabank and Mastercard faced the challenge of offering their guests an authentic and vibrant experience at Reggae Sumfest 2025. The goal was not only to provide added value but also to ensure that every moment was filled with enjoyment, deeply connecting with the unique energy of the Jamaican “riddims.”
SME Business JetBlue BPPR
Mastercard, JetBlue, and Banco Popular de Puerto Rico needed a memorable launch event for their SME Business card—one that captured the spirit of travel embedded in the product’s value proposition. The goal was to create an immersive experience that highlighted key benefits of the alliance, emotionally engaged attendees, and reinforced the brand narrative.
Convention ELANCO
Penta Marketing organized Elanco's annual convention, starting with a dynamic check-in featuring a blue carpet and paparazzi, followed by a tropical chic cocktail on the beach. The second day included a Jimmy Fallon-style talk show and movie-themed carousels, such as Rocky and Superman, creating a fun and exciting atmosphere.
The event culminated with the Elanco Awards ceremony, inspired by the Oscars, featuring an exclusive blue carpet and elegant décor. The closing dinner, Moulin Rouge-style, with live music and a crazy hour, provided a unique and memorable experience for all attendees.
ACTIVATIONS & PROMOS
Sampling and experiences at the point of sale
Shield
Energizer aimed to strengthen the visibility of its Shield line and drive direct interaction with consumers at key points of sale in Trinidad and Tobago. The challenge was to educate consumers about the product, encourage testing, and capture attention in highly competitive environments, with varying traffic patterns and product availability.
La X 102 FM
Our client, the official sponsor of the Rauw Alejandro concert in the Dominican Republic, was looking to create a branded VIP area for La X 102 FM and its guests. The goal was to design a comfortable space where the brand presence could be felt in every corner.
L&M Bahamas
Philip Morris International was looking for a high-impact activation for its L&M brand in Nassau, Bahamas. The objective was to create an attractive and functional space within the Tradeshow & Tasting event held at Sapodilla Estate. Beyond standing out visually, the stand also needed to comply with health regulations and enable close, meaningful interaction with key guests.
ZYN
We set up a margarita stand, including glasses and custom stirrers with the brand slogan, creating a complete experience for the attendees. Additionally, we handed out 60 bracelets with the brand slogan to the adult smokers at the entrance, inviting them to actively participate in the experience.
Virtual and Hybrid Events
2D events
We create digital and multimedia spaces that turn any type of event into a unique experience.
Immersive events / metaverse
Penta has its own world in the metaverse and has done over 500 events in it, through its two virtual immersion platforms: Penta Cosmos, Penta Frame, and Penta Virtway.
Online / offline experiences
We take the best of both worlds, real and virtual, to create memorable experiences for our audience, generating impact and brand awareness through various channels.
Live streaming
We have the right tools to broadcast your events, seminars, or presentations in a live or deferred digital environment.
Santo Tomás University
During the latest virtual event of Santo Tomás University, the institution demonstrated its ability to adapt to the challenges of the contemporary world. With the participation of students, professors, and administrative staff, an online experience was offered that not only maintained academic quality but also encouraged interaction and the exchange of knowledge in a digital environment.
Ephemeral architecture
Concept development, production, and graphic and industrial design (promotional assets, event environments, booths and more.)
Doritos
Render
Reality
Project executed in Panama, Costa Rica, Honduras, Guatemala, and El Salvador.
Mastercard
Render
Reality
Proyecto ejecutado en Puerto Rico
Daikin
Render
Reality
Project executed in the Dominican Republic
Mastercard - BHD
Render
Reality
Hospitality Golf View - Proyecto ejecutado en República Dominicana
Payments to third parties globally and in record time
International, secure, and customizable
Simplifying and streamlining payment management for our customers.
Efficient payments to providers among our customers.
Partnerships with local and regional businesses
Penta loyalty,
incentives and rewards
Audiences
Sales force (Internal and external).
My client's customers (Sales channels)
Internal employees (Internal HR departments)
A winning
program
Customized plans
Web and App version
Many redemption options in all countries
Implementation across all of the Americas
Physical or digital cards (within 48 hours for global use)
Physical awards
Partnerships with local and regional businesses
Memorable experiences and trips
Attractive digital and physical rewards
Benefits Club
Key Products and Experiences
Mastercard Global Incentive Solutions
Regional agency with a
A
International, secure, and customizable
Denominations: $5 to $10,000 USD
Use: Physical and online stores
Reloadable or non-reloadable
Added to wallet
Customizable: Name + logo (requires authorization)
Delivery: 6-8 days / 13-15 days if customized
Costs: Issuance, customization, and shipping based on volume
B
Giftcard Digital Mastercard
Denominations: $5 to $1,000 USD
Use: Online and physical (via wallet)
Digital delivery via SMS or email (1-3 days)
No shipping costs
Customizable with name
Not customizable with logo
Costs based on volume and validity
Our customizable platform
We tailor your plan according to the indicators and KPIs.
We customize the catalog with local and regional businesses.
Instant point system and shopping carts
Consult and modify data and reports in real time
Accessibility by country and language
Our platform has data security: Firewall, SSL Security Certificates, Encrypted Passwords, Automatic Backups, Disaster Recovery Plan (DRP):
Digital
Website Design And Management
E-Mail Marketing
Let´s work
TOGETHER
Speak with an advisor
Tell us about your project, and one of our advisors will show you a new world of possibilities.